NEW YORK, January 14, 2013 (ADOTAS) — 33Across, a leading digital advertising technology company, today announced the appointment of John Haskin as Chief Marketing Officer, along with additional strategic new hires that will help drive the continued expansion and success of the company. In his role as CMO, Haskin will be responsible for all marketing functions, leading efforts for product marketing and marketing communications. He will continue to expand 33Across’ leadership positions by introducing a focused approach to the company’s strategic marketing initiatives.
“It is an interesting time for digital media and advertising companies due to the proliferation of devices that consumers use to access and view their content,” said Haskin (pictured). “Marketers’ reliance on cookie based targeting is also shifting as they look for new ways to create meaningful advertising experiences. I’m excited to lead the charge in building a go-to-market engine for 33Across’ innovative platform.”
As a widely recognized industry veteran, Haskin brings more than 20 years of experience in marketing communications and branding to 33Across. His most recent role was SVP of Marketing at Vibrant Media. Prior to that, Haskin held senior marketing positions at Bonnier Corporation, WebMD and J. Walter Thompson.
Haskin joins three additional new hires at 33Across that will contribute to the company’s new technology platform and focus on cookieless targeting, including Sarah Ruxin, a former Director of Business Development at Federated Media, who joins as Senior Director of Publishing Development, Brian Surowitz as Director of Sales East Coast and Christoph Babka as Director of East Coast Sales Strategy.
“These seasoned professionals bring years of expertise in the ad tech industry from strategic partnership development and sales management solutions to corporate branding and content marketing program creation,” said Eric Wheeler, CEO and Co-Founder of 33Across. “The deep level of knowledge and experience from John and this new team will accelerate 33Across’ impact and enable us to continue pioneering new forms of effective advertising.”
33Across is a leading digital advertising technology company, with over 400 Fortune 1000 brands and 625,000 publisher partners. By harnessing the data from consumers’ content sharing, search and commerce activities, 33Across leverages previously undetected intent signals that enable partners to deliver new ad formats and real-time segmentation that go beyond cookies for optimal cross-device performance. The company has offices in New York, San Francisco, Sunnyvale, Chicago, and Boston. Learn more at 33across.com.