ADOTAS — It’s somewhat heartening to know that ours is not the only office that’s been infected by the highly contagious virus that is “The Fox (What Does the Fox Say?)” Indeed, the folks over at BlueKai have taken their obsession with 2013’s most tenacious brain/ear/eye worm to a whole other level, creating a parody that playfully preaches the power of Big Data in preventing clients from being outfoxed into wasting ads.
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising. What are some of the larger video advertising trends? One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.
Contact us: firstname.lastname@example.org