Unicorn Media’s Dynamic Ad Insertion Technology Enables Video Monetization on Twitter


TEMPE, AZ, December 10, 2013 (ADOTAS) – Unicorn Media, the market leader in Internet video solutions that allow the world’s largest publishers to dynamically insert video ads on IP-enabled devices, today announced that its Unicorn Once™ solution also enables dynamic ad insertion and device ubiquity via Twitter Player Cards, Twitter’s video content embedding function. The Twitter Player Cards integration gives video content owners expanded reach by allowing them to easily publish and distribute videos on Twitter, the world’s leading source of breaking news, information and entertainment.

Unicorn Media’s patented technology, Unicorn OnceTM, lets publishers ingest live or video-on-demand content one time and deliver it to every IP-connected device in the world via a single URL. Publishers can dynamically insert targeted ads anywhere in the stream, in-app or on the mobile web, with no client-side code, SDKs or plug-ins. Unicorn Media’s cloud-based technology eliminates revenue loss due to ad blockers, supports multi-screen closed captions in compliance with FCC regulations and delivers a seamless, television-like experience on any device, including smartphones, tablets, set-top boxes, game consoles, smart TVs and more.

Unicorn OnceTM enables content owners to share an expanded experience directly from the Twitter platform by enabling video content to play within an iframe and providing the ability to dynamically insert targeted ads anywhere in the content. Twitter Player Cards put video playback directly into a user’s feed from the desktop, mobile web and both Android and iOS apps. The Twitter Player Card is for streaming media experiences such as audio, video or slideshows, and publishers can present their content inside an iframe within the tweet without launching an external browser for video playback.

“Twitter has become the top worldwide distribution channel for breaking news, entertainment and information. The ability to instantly link Twitter users to video content gives any publisher a huge advantage,” said Bill Rinehart (pictured), Unicorn Media chairman, founder and CEO. “Giving Unicorn OnceTM users Twitter Player Card capability is a natural outgrowth of our commitment to provide our users with the broadest, quickest and easiest method there is to disseminate video content and maximize revenue through dynamic ad insertion.”

Unicorn Media’s Twitter Player Card capability is available for approved Twitter accounts, giving content owners a new way to extend their reach by delivering a seamless, television-like experience on one of the world’s most popular communication platforms. To learn more, visit www.unicornmedia.com.

About Unicorn Media, Inc.

Unicorn Media, Inc. is the leading provider of Internet video solutions that enable companies to maximize IP video profitability for live and VOD content. Our patented technology, Unicorn OnceVOD™, allows customers to ingest video content one time and deliver it to every Internet-connected device via a single URL. OnceVOD™ and OnceLIVE™ allow content owners to monetize their content on any device by dynamically inserting targeted ads and analyzing content and ad performance in real-time on every platform, allowing for on-the-fly changes to maximize profitability.


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