Rakuten MediaForge Chooses LiveRamp To Bridge Gap Between Customer Databases and Online Marketing for Brands
SALT LAKE CITY, December 12, 2013 (ADOTAS) — Online marketers now have a new way of driving intelligent digital marketing campaigns using CRM and purchase history data through the powerful combination of Rakuten MediaForge’s retargeting and display platform and LiveRamp’s proven data onboarding technology.
Through a new reseller partnership with LiveRamp, Rakuten MediaForge gives brands that utilize their consumer engagement platform direct access to LiveRamp’s expertise and technology.
“As the world of digital marketing matures, it’s become clear that it can no longer be considered siloed from brand’s other marketing strategies,” said Auren Hoffman (pictured), CEO, LiveRamp. “Together, LiveRamp and Rakuten MediaForge are providing brands a streamlined approach to data unification with the specific goal of creating more engaging and personalized consumer experiences.”
Rakuten MediaForge’s partnership with LiveRamp has enabled companies including Gilt City, Viator and Karmaloop to run CRM retargeting campaigns on Rakuten MediaForge’s display platform. This enables advertisers to increase customer acquisitions, more effectively re-engage lapsed users, and optimize messaging to engage customers and boost conversions while protecting the anonymity of the customer.
“Based on the success of our mutual clients, it made sense to extend our existing partnership into a reseller agreement,” said Tony Zito, CEO, Rakuten MediaForge. “The combination of Rakuten MediaForge’s consumer engagement technology and LiveRamp’s CRM expertise enables advertisers to create an engaging ad experience for consumers and gain a higher return on ad spend (ROAS) for their offline-to-online campaigns.”
Rakuten MediaForge is the only retargeting and display company that bases its business on consumer engagement with the goal of influencing customers to conversions, rather than clicks. This business model assures advertisers only pay for conversions when it can be proven that customer engagement resulted in a sale.
LiveRamp is the leading data onboarder, empowering marketers to use their customer database in their choice of online marketing platforms for targeting, ROI measurement, content optimization, and more. LiveRamp offers 1-to-1 exact user matching while retaining the highest match rates in the industry and is the only company solely focused on onboarding data safely, securely, and accurately. For more information visit www.LiveRamp.com.
About Rakuten MediaForge
Rakuten MediaForge is the display and retargeting brand of Rakuten Marketing. In its dedication to being a strategic partner and an advocate for client success, Rakuten MediaForge optimizes campaigns for the metric that is the most significant driver of purchase – consumer engagement. Its product suite includes solutions for prospecting, retargeting, loyalty nurturing, and reengaging lapsed-users. For more information, visit MediaForge.com.
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