Naughty or Nice: How the Big Man Assesses Your Holiday Display Campaigns

Written on
Dec 18, 2013 
Rakuten MediaForge  |

ADOTAS — Santa is the ultimate marketer. His messages show up at the right time, he’s clued into our behavior without being a nuisance, and he’s mastered the online-to-offline experience by making it easy for shoppers to carry on conversations with him via email and social media or at the local shopping mall.

Rakuten MediaForge is an innovative retargeting company with display extensions for prospecting, nurturing, retention, reacquisition and brand loyalty.

Rakuten MediaForge is the only retargeting and display company that bases all aspects of its business around the value of Consumer Engagement – the performance metric comScore says has the highest correlation with conversions, according to a 2012 study.

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