SCOTTSDALE, AZ, December 11, 2013 (ADOTAS) — Integrate, the first closed-loop marketing software and media services provider, announced today that it has secured $12.5 million in credit facilities from Silicon Valley Bank. This new financing brings the company’s total raised-funds amount to $35 million since the company was founded in 2010, and will be used to accelerate further development of Integrate’s marketing software platform and fuel customer adoption across B2B and B2C marketing organizations.
“This line of credit from a respected source like Silicon Valley Bank is an acknowledgment of our success to date and the growing recognition of the need for CMOs and media executives to connect their media investment and data with their marketing strategy and processes,” said Hart Cunningham, CEO of Integrate. “With growing demand, this credit facility provides us with additional resources to deliver on the market opportunity.”
Integrate’s SaaS-based platform empowers marketers to gain complete control over marketing and media programs via one dashboard, providing CMOs and their teams a 30 – 45% return on media spend by automating marketing workflow, governing media and customer data, and providing closed-loop analytics and insights.
“Our mission is to help high-growth and innovative clients grow,” said Charlie Kelly, Director, Silicon Valley Bank. “We are pleased to support Integrate as it disrupts the status quo and defines new ways for CMOs and marketers to deliver business value.”
About Integrate (www.integrate.com)
Integrate is a closed-loop marketing software and media services provider serving more than 2,500 brand and agency customers. Integrate’s SaaS-based platform allows marketing and media professionals to plan and execute their entire strategy from one dashboard, instantly providing control of media investment, eliminating resource-draining manual tasks and driving measurable results. Integration with key marketing system providers, advanced analytics and data governance provide closed-loop program analysis and optimization to deliver clear ROI. To assist marketers with program strategy and execution, Integrate provides professional media services via a highly skilled team of marketing and digital media experts as well as access to an audience marketplace of more than 3,500 media partners.
About Silicon Valley Bank
Silicon Valley Bank (www.svb.com) is the premier bank for technology, life science, cleantech, venture capital, private equity and premium wine businesses. SVB provides industry knowledge and connections, financing, treasury management, corporate investment and international banking services to its clients worldwide through 27 U.S. offices and six international operations. Silicon Valley Bank is the California bank subsidiary and the commercial banking operation of SVB Financial Group. Banking services are provided by Silicon Valley Bank, a member of the FDIC and the Federal Reserve System. SVB Financial Group is also a member of the Federal Reserve System.