NEW YORK, December 19, 2013 (ADOTAS) — eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced the forging of an alliance with a leading French audience targeting data provider, SirData. As a result, the eXelate eXchange will initially ingest 6M French audience targeting intent data users across 65 segments, such as banking, phone subscription, camera, bargain shoppers, books and small household appliances. This will provide advertisers, agencies, and trading desks with robust, highly accurate consumer marketing and online shopping behavior data in order to drive improved campaign effectiveness. SirData will utilize eXelate’s data software platform to onboard, distribute, and monetize their consumer data assets.
SirData enriches advertisers’ ability to understand and identify consumers with purchase intent of those who regularly buy online. It also provides deeper insights into key demographics, including gender, that drive more relevant campaign creative and message planning. Sixty-five SirData French shopping segments are now available within the eXelate eXchange and accessible in real-time for all major media platforms.
“The eXelate eXchange is the most comprehensive online data marketplace worldwide as a result of data partnerships with European leaders like SirData,” said Damian Garbaccio, Chief Revenue Officer at eXelate. “The richness and volume they bring to our eXchange are true differentiators, and our partnership opens up opportunities for global advertisers to enhance their relationships with French consumers through more relevant, higher performing advertising. This move continues to enforce our global data leadership position and deepens our audience targeting capabilities in France.”
“SirData was built to provide the richest signal of online consumer behavior to the digital marketing ecosystem,” said Benoit Oberle, CEO of SirData. “Our partnership with eXelate gets our 65 intent segments into the largest and highest quality online data exchange in Europe.”
eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers. eXelate’s smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities. Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 800M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon’s Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.
SirData is a fully automated, third party data collection and profiling technology platform that provides innovative solutions for Web publishers and advertisers. SirData enables publishers and advertisers to increase their income by taking advantage of Web users’ digital imprints, including behaviors, interests and habits. SirData’s third-party data collecting self-service platform lets publishers easily monetize their audience, and enables advertisers to provide targeted and relevant advertisements to Web users. The current technology platform, which launched in December 2012 after three years of extensive research and development, is available in France but also in the USA, the UK, Germany, Italy and Spain.