Email Marketing: What Worked and What Didn’t for Cyber Weekend


ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013.

The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics:

  • Black Friday Early Access
  • Black Friday and Cyber Monday Early Starts
  • Gift Collections
  • Valuing the Customer
  • Wish Lists
  • Link Logic
  • Remailing
  • Post-Holiday Engagement

These campaign images and insights accompany Bronto’s Cyber Weekend blog analyzing the email marketing trends of 400 retailers.


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