Email Marketing: What Worked and What Didn’t for Cyber Weekend

Written on
Dec 2, 2013 
Adotas  |

ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013.

The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics:

  • Black Friday Early Access
  • Black Friday and Cyber Monday Early Starts
  • Gift Collections
  • Valuing the Customer
  • Wish Lists
  • Link Logic
  • Remailing
  • Post-Holiday Engagement

These campaign images and insights accompany Bronto’s Cyber Weekend blog analyzing the email marketing trends of 400 retailers.

Read More ...

ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

ADOTAS was acquired by New York Publishing Group Inc. in May 2007. Our emphasis is on providing the best news and information on media buying, planning, selling, technology and activities of the digital media business to the interactive advertising community. We are proud to have over 100 contributing writers, including the foremost experts in the field.

ADOTAS has built on a tradition of excellence to become the most trusted source of information among leaders in the online marketplace. Professionals read, comment and learn from our publication each day.

Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , , , and
Article Sponsor

More News