Did Your Predictions for 2013 Pan Out?

Written on
Dec 23, 2013 
Mike Daly  |

ADOTAS — In ad tech, the winds of change tend to behave more like tornadoes. Every few months a twister envelops the industry, lifts it off the ground, scrambles its contents and drops it in a spot that most of us couldn’t have predicted. It’s those relative few among us who can gaze into their crystal balls and accurately forecast exactly how the landscape will change and emerge right-side up, ready to seize the opportunities and meet the challenges presented by the new paradigm.

So as 2013 coasts to its inevitable end, we’re taking one last look back at what our audience of thought leaders saw coming at this time last year. Which ones had a clear vision of the future — and whose crystal ball was on the fritz? We’ll leave that judgment up to you.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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