Infographic: B2B Content Tug of War


ADOTAS — Today, Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, issued an infographic that depicts best practices for B2B content optimization.

Some of the details include:

  • In order of preference customers want: solutions, no sales pitch, best practices, no brochure offers, no calls 10 mins after a download.
  • The top 3 headlines for B2B content include calling out trending topics, popular issues, everyday problems.
  • The top 3 calls to action in order of preference are best practices, tips/research and how to.

The infographic also has case studies that demonstrate how simplifying the call to action and changing the content headline can lead to increase in content downloads.


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