Some of the details include:
- In order of preference customers want: solutions, no sales pitch, best practices, no brochure offers, no calls 10 mins after a download.
- The top 3 headlines for B2B content include calling out trending topics, popular issues, everyday problems.
- The top 3 calls to action in order of preference are best practices, tips/research and how to.
The infographic also has case studies that demonstrate how simplifying the call to action and changing the content headline can lead to increase in content downloads.