Infographic: B2B Content Tug of War

Written on
Dec 12, 2013 
Mike Daly  |

ADOTAS – Today, Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, issued an infographic that depicts best practices for B2B content optimization.

Some of the details include:

  • In order of preference customers want: solutions, no sales pitch, best practices, no brochure offers, no calls 10 mins after a download.
  • The top 3 headlines for B2B content include calling out trending topics, popular issues, everyday problems.
  • The top 3 calls to action in order of preference are best practices, tips/research and how to.

The infographic also has case studies that demonstrate how simplifying the call to action and changing the content headline can lead to increase in content downloads.

Content Tug-of-War from Madison Logic

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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