News

Exclusive: American Laser Skincare Taps Matomy as Agency of Record

Written on
Dec 10, 2013 
Author
Richard L. Tso  |

ADOTAS – Today, American Laser Skincare, a large provider of laser aesthetics skincare services, announced it has selected marketing firm Matomy Media Group as its agency of record. Matomy will exclusively manage and execute all of American Laser Skincare’s paid and organic digital advertising, search marketing and SEO activities.


“We selected Matomy because we were searching for a more comprehensive demand-generation solution for our marketing program,” said Tom Downey, CMO at American Laser Skincare. “Maotmy’s U.S. unit had worked with American Laser Skincare before and had done excellent work. Matomy’s understanding of our business and sales requirements made it an excellent choice to lead our paid search and SEO efforts. “

“Our work for American Laser Skincare will include local and mobile search; keyword and search term optimization; online reputation management; and search engine retargeting,” said Emil Panzarino (pictured), Matomy’s VP of strategic planning and media integration. “In addition, we will create and optimize both on- and off-site digital assets and content for American Laser Skincare as a means of building brand awareness and influence.”

Panzarino added, “We’ve had great success working with a number of clients in a variety of industries, including health and wellness, finance and education. In the education sector, our New York-based business unit, MediaWhiz, managed a paid and organic search campaign for CBT college, a Miami-based business school, that generated a 51% increase in total organic acquisitions, a 34% decrease in cost-per-lead and a 12% increase in the paid lead conversion rate. We augmented these performance-based results with significant improvement in CBT’s online awareness, improving non-branded organic site traffic by 52%.”





Richard L. Tso is a reporter for Adotas and an avid writer covering the intersection of technology and advertising, fashion and music. With over 12 years of experience in the Advertising, Marketing and Public Relations industries, Richard has held executive positions at global agencies and technology companies and is founder of the interactive communications firm Pseudosound Consulting LLC. A classical cellist and painter, he believes that sometimes sound carries more weight than words. He is a graduate of Stanford University.

Reader Comments.

Leave a Comment

Add a comment

Tags: , , , , , , , , , and
Article Sponsor

More News