Adobe: Digital Magazine Circulation, Engagement are On the Rise
ADOTAS — Today, Adobe released data showing significant circulation growth and reader engagement in digital magazines — an indication of how the media publishing model is continuing to evolve and offer opportunities for digital marketers and advertisers.
Adobe’s Digital Publishing Suite (DPS), which powers more than three quarters of all digital issues consumed on mobile devices, released key findings around this rapid growth in digital publication readership:
- Since the launch of DPS, more than 150 million digital publications have been downloaded and read on mobile devices.
- In the last twelve months, publishers have added more than three times as many unique readers to their digital editions.
- Subscribers spend an average of 50 minutes in DPS digital issues each month.
In a related note, Adobe also announced today that it will publish the technical specification for the .folio format for digital magazines under a free license in Q1 2014. This offering will further accelerate digital publication adoption, enabling newsstands to produce their own viewing apps capable of displaying digital magazines built using DPS.
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