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5 New Video Ads You Should Watch Right Now!

Written on
Dec 20, 2013 
Author
Unruly Media  |

ADOTAS – This week’s video ad roundup is out of this world, taking viewers to the moon and beyond.

Between the world fighting off an alien invasion, and the discovery that we may not be the only creature to have set foot on the moon, this week’s selection takes viewers beyond the final frontier – and even through to the world of the supernatural, with Kmart kicking off our weekly countdown at number five.


It’s just another week in AdLand! Enjoy!

5. Kmart


Kmart has got into the Christmas spirit by doing a festive Dickensian version of its hugely popular “Ship My Pants” commercial.

That’s right, when you have struck viral gold, as Kmart and agency draftfcb has managed this year, there’s no point reinventing the wheel.

So rather than coming up with a totally new ad and a fresh pun-heavy one-liner to match, they decided to film the same commercial, only this time using characters from Charles Dickens‘ popular Yuletide story, A Christmas Carol.

But before you start shouting ‘bah, humbug!’ at the screen, we suggest you take a look. Sure, it’s hardly Oscar Wilde, but ‘Ship My Trousers’ could well raise a smile.

The ad has a long way to go to match the success of the original ad, but it has made a decent start, attracting more than 47,000 shares in just a week.

4. Cinesite


Who would have thought that the best advert for baked beans would feature a 25-foot murderous space monster?

Or that the best ad for beans would not even be an ad. Well, for beans at least. Yep, that’s right, “Beans” a new animated short featuring astronauts being ravaged by a space monster and their own stomachs, is actually an ad for visual effects companyCinesite.

It’s the studio’s first-ever animated short film - and first impressions are they really, really should be doing a lot more.

The spot, written and directed by animator Alvise Avati, is very dramatic and exhilarating, with a nice funny pay-off at the end.

Cinesite’s animation director Eamonn Butler said: “At the start, the film is quite serious in tone and then it develops, becoming more dramatic as it progresses before ending on a surprise. To support this, the environment needed to be photo-realistic.

“We also wanted to push the animation and effects as far as we could to make the film as dramatic as possible before the pay-off.”

The video has so far attracted close to 200,000 shares – and we only expect that number to get bigger as more and more people discover it.

3. Jaguar


Don’t bring a chicken to a big cat fight. Or at least I think that is the message of Jaguar’s new cheeky jibe at Mercedes.

Part of its new#GoodToBeBadcampaign, the video parodies Mercedes-Benz’s hugely-successful Magic Body Control ad, which stars a chicken doing some rather funky moves.

Like the original ad, a scientist starts to manipulate the chicken’s movements in time with a funky dance track. Only this time, the poor bird doesn’t get to finish its dance due to the appearance of a very hungry jaguar.

As the tagline reads, “Magic Body Control? We prefer cat-like reflexes, don’t you?”

Naughty cat. Or should we be saying naughty Jaguar for such a cheap shot at one of its biggest competitors?

Well, rightly or wrongly, it’s all part of the British car brand’s wider new strategy, which is being run across various platforms, culminating in Jaguar’s first-ever Super Bowl campaign in February.

The commercial, which will promote the new F-TYPE Coupé, will feature a cast of well-known Brit movie stars.

“The campaign signals that the F-TYPE Coupé is the new British bad boy in the segment and is designed to disrupt the tradition-bound sports car market,” said Jaguar’s North America CMO, Jeff Curry.

The spot has garnered over 20,000 shares in a little under 3 days, a total that will only increase in the coming days.

2. Apple


Given the choice, would you want to be a teenager all over again? All those growing pains. All those doubts.

Living with one is not much better. All they seem to do is shuffle around the place with their grumpy faces, spots and raging hormones.

Well, a new ad from Apple, appropriately called “Misunderstood”, begs to differ. It takes an entirely different look at teenagers and families.

It shows a teenage boy skulking around his family Christmas looking like a turkey before the Holidays. He doesn’t want to get involved in the festive celebrations. He just wants to moodily play around on his smartphone every five seconds.

However, all is not what it seems. In fact, the teen is creating probably the best family gift of all. Well, I don’t want to spoil it for you, but suffice to say, it’s pretty heartwarming.

The ad has so far attracted the attention of the web, racking up a massive 282,888 shares in just 4 days.

And it’s not hard to see why. The best Holiday ads have always leaned heavily on simplicity, nostalgia and a strong sense of family – and this does it brilliantly.

It’s also a sign that Apple is starting to get its creative juices flowing again. I would usually rather watch paint dry than watch the latest Apple offering. But this is good. Very good, in fact. My favourite Holiday ad so far.

Like the teen, maybe behind Apple’s too-cool-for-school bravado, there’s a beating heart in there too.

1. Samsung


Last night I had a terrible dream in which the fate of our planet was decided on the outcome of a football match.

Like a scene straight out of the film Independence Day, aliens had arrived. But rather than shooting green stuff at us, they wanted to challenge us to a soccer match; the fate of Earth resting on the result. Pretty terrifying, right? I really should give up eating cheese.

A crack football squad had been assembled to fight our cause. Lionel Messi, Wayne Rooney and Cristiano Ronaldo had been signed up. Phew!

OK, Iker Casillas in goal. Bit past his best, but still very capable. Mario Gotze, Radamel Falcao and Oscar - again, they would not be my first choices, but not bad.

Then I realise there are no defenders among the 11 players selected and I start to worry. Then the name Victor Moses is mentioned and my pulse starts to go into overdrive. Is the fate of Earth really going to be settled by a guy who can barely make the Liverpool team?

Who could let this happen? Who else is in this team? Lee Chun-Soo – the Bolton player? We’re doomed!

Then I awoke, only to realise that it wasn’t a dream, after all. I had simply fallen asleep watching Samsung’s epic new multi-platform campaign, “Football Saves The Day”, promoting a host of new devices in the Galaxy 11 range.

The first video is only the start, with fans across the globe able to follow the team’s progress over the course of the month.

There is even a cameo for Sky Sports’ Martin Tyler, who presumably will be the man to commentate on the epic match.

It’s an incredibly epic piece of creative, attracting more than 242,450 shares in its first 48 hours, but the South Korean tech giant should definitely cancel any plans to enter the football management game.

– Scott Mitchell





Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. Unruly uses use its proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Its  end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. The company has worked with 60% of Interbrand’s Top 100 Best Global Brand and its mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visitwww.unrulymedia.com

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