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Yahoo! Introduces Image Ads

Written on
Nov 20, 2013 
Author
Mike Daly  |


ADOTAS — Today, Yahoo! has introduced Yahoo Image Ads, a new ad format that uses HD images for brand storytelling. Yahoo Image Ads will appear within photo slideshows and image-rich environments across properties ilike Yahoo Sports, omg!, Yahoo Music, Yahoo TV and more on web, mobile and tablet. Brands including FIAT, Sony, and Relativity Media are already using Yahoo Image Ads to reach their audiences, according to a company spokesperson.


“These new ads deliver high-quality brand images that are as engaging as the surrounding content, bringing the beautiful full-page ads you might expect from a favorite magazine to the digital world,” read a post on the Yahoo! Advertising Blog this morning. “Yahoo Image Ads will appear within photo slideshows and image-rich environments across Yahoo Sports, omg!, Yahoo Music, Yahoo TV and more on Web, mobile and tablet.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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