ADOTAS — Karen Macumber (pictured), chief marketing officer for ShopAdvisor, stopped by our outpost at ad:tech New York 2013 to discuss her plans for building greater awareness for her brand at the conference.
ShopAdvisor is designed to close the gap between media and retail by providing consumers with a consistent, elegant and natural shopping experience from any form of content, across all media platforms. For media companies, ShopAdvisor offers a valuable service that deepens engagement by enabling its audience to shop naturally as they discover products through programming, editorial and ads. For advertisers, ShopAdvisor aims to turn any ad into a complete retail experience.
Founded in 2011 and based in Boston, Mass., ShopAdvisor also offers consumer apps for iPhone, iPad, Android, Windows Phone and the Web.