Video: Orabrush’s CEO on Why the Big Brands Fail on YouTube


ADOTAS — Sales & marketing veteran Jeff Davis talked with us at ad:tech 2013 about all the things he had to unlearn from his 20-plus years at Procter & Gamble when he decided to head up Orabrush.

Earlier today, in his ad:tech session, “B2C Video Marketing: The Key Driver to Online & Offline Sales Conversion,” Jeff shared advice on developing creative content and strategy for brands looking to stand out online. He drew from Orabrush’s Reverse Marketing Model, which has helped the company launch two million-dollar products with distribution in 25 countries entirely on YouTube.


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