Study: Large Advertisers Take Over Black Friday in Paid Search

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ADOTAS — The latest analysis from AdGooroo examines recent paid search trends surrounding Black Friday and Cyber Monday.

A few key takeaways include:

  • Black Friday: In both 2010 and 2011, four of the top 10 advertisers were deal and couponing sites, By 2012, the top 10 consisted entirely of leading traditional brick-and-mortar retailers as well as online giant Amazon.
  • Cyber Monday: a similar though less pronounced shift from deal and coupon sites in 2010 and 2011 to big retail in 2012.

The full findings from the analysis, including the list of top paid search advertisers for each year, are available here.


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