Starcom and Yahoo! Partner to Make Digital Video More Personalized and Relevant


ADOTAS — Today, Yahoo and Starcom announced that they will work together to make the digital video experience more personalized and relevant. The announcement was made on Yahoo’s Advertising Blog.

“The agreement combines Yahoo’s original video content, custom data, and advanced advertising technology to redefine how we target online video content – to deliver exceptional video experiences to users alongside new, brand-relevant advertising opportunities,” the announcement read. “Together, Yahoo and Starcom will use viewership data as well as brands’ audience data to create and target video content based on the topics we know are resonating with consumers.”


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