NEW YORK, November 18, 2013 (ADOTAS) — Socialbakers, the world’s leading social media analytics company, today appointed Neil Weston as Chief Operating Officer. Neil joins Socialbakers to help drive growth within the business for both its SaaS and custom analytics clients.
Weston (pictured) brings over 20 years executive and sales management experience to SocialBakers. He has served as Senior Vice President at Nuance Communications, Senior Vice President and General Manager International at Omniture, President EMEA at Siebel Systems, Inc., Vice President Asia Pacific and Japan at Vignette, and Managing Director of Australasia at Oracle, as well as holding executive and managerial positions at Xerox. During his tenure at Omniture he grew the business internationally from $0.5m to $110m in revenue, and was instrumental in Adobe’s acquisition of the business for $1.8bn, and grew Siebel EMEA from $0.5m to over $800m in revenue. Neil has served on the board of eWise Systems for the last ten years.
Weston commented, “Socialbakers has perfected the synergy between technology and analytics within this space. It has an opportunity to be the clear market leader by expanding the product portfolio, increasing coverage geographically and vertically with a focus on higher value ROI. Opportunities like this rarely arise, and I am excited to be working with such a dynamic team.”
Jan Rezab, Socialbakers’ founder and CEO noted: “Neil has extensive experience building high growth businesses within this space, he will be instrumental in driving the business to the next level and we are excited to have him on board”.
Socialbakers.com is a user-friendly social media analytics platform, providing the only global solution that allows brands to measure, compare, and contrast the success of their social media campaigns with competitive intelligence. Since 2009, Socialbakers has continuously developed innovative tools for companies to measure and maximize the effectiveness of their social marketing campaigns across all major social networks. With more than 190 employees located in 10 offices worldwide, Socialbakers is one of the world’s fastest growing social media and digital analytics companies.