AUSTIN, Texas, November 14, 2013 (ADOTAS) — OneSpot, the content advertising company that combines content marketing with the power, data intelligence, and scale of online advertising, today announced it has completed a $5.3 million Series A round of financing. Mohr Davidow Ventures led the investment round with participation from existing and new investors Mack Capital, RSL Ventures, Capital Factory and Bazaarvoice co-founder Brett Hurt. The investment brings OneSpot’s total funding since launching its revolutionary content advertising platform to $6.8 million and will help the company aggressively expand its sales and marketing efforts as well as broaden and accelerate product development. Mohr Davidow Ventures General Partner Bryan Stolle will join OneSpot’s Board of Directors.
Mohr Davidow Ventures invests in early stage technology startups that redefine or create large new markets, with notable investments such as Rocket Fuel, which recently completed its IPO on the NASDAQ stock exchange, as well as Audience Science, Shutterfly and Visible Measures.
The Series A financing builds on an exceptional year for OneSpot which saw a rapidly growing roster of clients, key executive appointments, and market momentum in the white-hot areas of native advertising, programmatic advertising and content marketing. OneSpot appointed digital content and marketing veterans from Time Warner, Demand Media and RichRelevance to the company’s executive ranks, and its client roster grew to include consumer and B2B brands such as Johnson & Johnson, Rackspace, Domo and Remington among many others.
“OneSpot’s offering is well-timed with the rapidly increasing demand for solutions that extend the reach of a brand’s content and drive business results,” said Bryan Stolle, General Partner with Mohr Davidow Ventures. “We believe the market will continue to see a shift of brand dollars to both content marketing and programmatic advertising as brands increase their reliance on content-centric programs and look to scale those efforts. OneSpot is a powerful solution for the industry and we are excited to collaborate with and support them as they work to build a great company in an exciting category.”
OneSpot’s platform transforms a brand’s portfolio of content into standards-based online ad “spots” which are distributed and retargeted to the right audience at the right time. At the heart of OneSpot’s solution is a proprietary Content Sequencing Engine, which uses machine learning and predictive modeling to sequence relevant content “spots” according to stages in the customer journey – thereby driving business results such as engagement, product consideration and leads.
Key features and benefits of the OneSpot content advertising platform include:
- Automatic conversion of text and video content into standards-based ad units
- Integration of content meta data, imagery and social sharing activity into ad creative
- Programmatic placement of content ads across thousands of sites with available inventory of approximately 36 million impressions per minute
- Content sequencing to intelligently place content ads according to customer journey stage
- An analytics dashboard that enables customers to track content performance and foster a real-time editorial strategy
“As an industry we’re just scratching the surface of how powerful content marketing can be when it’s combined with the massive scale offered by the global online advertising ecosystem,” said OneSpot Chief Executive Officer Steve Sachs (pictured). “Having the financial support and domain expertise of Mohr Davidow Ventures will help us execute our vision even more rapidly and broadly – and with the benefit of experience, perspective and relationships of a leading ad tech investor.”
OneSpot marries content marketing with the power, data intelligence, and scale of online advertising. The OneSpot platform automatically turns owned and earned content into online advertising and leverages proprietary technology for programmatic placement – building meaningful online audiences and driving business outcomes. Leading B2C and B2B brands rely on OneSpot to transform their owned media investments and earned media wins into high performance marketing assets. Privately funded and based in Austin, Texas, OneSpot is an AlwaysOn Global 250 Winner and a member of the Interactive Advertising Bureau (IAB). To learn more about OneSpot, visit http://www.onespot.com.
About Mohr Davidow Ventures
For 30 years the Mohr Davidow Ventures (MDV) team has invested in early stage technology-based startups that redefine or create large new markets. The firm partners with exceptional entrepreneurs to build companies where big data, applied analytics, and the reach and power of the web/mobile cloud can be leveraged to drive emerging opportunities in verticals ranging from social commerce to finance to online marketing and consumer-driven healthcare. Leading companies funded by MDV include: Agile; Brocade; Coupa; Genomatica; HealthTap; Hotchalk; Infusionsoft; Kabbage; nLight; ONI Systems; Proofpoint; Rally Software; Rambus; Retention Science; Rocket Fuel; Ruby Ribbon; Shutterfly; Ticketfly; Visible Measures; and Zuckerberg Media. For more information, visit http://www.mdv.com.