BOSTON, November 26, 2013 (ADOTAS) — Moontoast, the leader in Social Rich Media, today announced they are first to market with an Instagram Photo and Video Gallery Offering in a Social Rich Media Ad Unit. Moontoast is launching this exclusive offering with Toyota, showcasing the all-new 2014 Toyota Tundra.
Toyota was looking to increase brand awareness and product education around the launch of the all-new 2014 Toyota Tundra. The leading automotive brand sought to inspire its fans across Toyota’s social channels through a hosted Instagram video gallery. The Social Rich Media Ad Unit is custom designed to allow fans to fluidly move through the best images of the 2014 Tundra on Instagram and move directly in-stream to learn more and engage with Toyota on social media.
In addition, the ad unit will also take advantage of the recent changes to Facebook and Twitter, adding larger photo and video previews in-feed. Toyota is leveraging these changes to highlight its redesigned full-size pickup truck using the Moontoast platform,
Moontoast is the first to integrate both Instagram video and photo in a Social Rich Media Ad Unit. Brands and agencies can now take advantage of the Moontoast Social Rich Media Platform, now offering Instagram Video and Photo within the units. The addition of Instagram to Moontoast’s capabilities further augments the company’s position in the evolving ecosystem of social and mobile advertising.
“We are thrilled to launch this first to market Instagram offering with one of our top clients Toyota,” said Marcus Whitney, co-founder and CTO of Moontoast. “This is another inflection point highlighting our growth in the market with rich social and mobile ad experiences that map to the entire consumer journey. We look forward to working with more brands and agencies to help them maximize their mobile and social advertising efforts.”
“Toyota’s partnership with Moontoast is a great example of how brands like ours are driving innovation within our social media strategies to reach and engage with our fans on social networks,” said Florence Drakton, social media marketing manager for Toyota. “We are continuing to explore ground-breaking platforms such as this first-to-market Instagram offering to drive brand awareness and create advocates for new products like our 2014 Toyota Tundra.”
Moontoast is the leading provider of social rich media advertising technology and services to brand advertisers and agencies. Moontoast’s Social Rich Media Ad platform enables the creation and distribution of mobile-responsive rich media ad units through all social channels including Facebook, Twitter and Tumblr. The interactive ad units provide branded video, audio, and data capture across multiple device and OS types, and delivers actionable analytics. Moontoast is a proven innovator chosen by Facebook for an Innovation Award among their Preferred Marketing Developer program. The company has worked with leading brands, including Toyota, P&G, Nike, Lexus, Samsung, Microsoft, Hyundai, AMD and Nissan. Moontoast is headquartered in Boston, with offices in New York City, San Francisco and Nashville. For more information, visit: http://www.moontoast.com/