Kitara Media Delivers PROPEL+ Video Content and Ad Delivery Solution for Advertisers and Publishers

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JERSEY CITY, November 20, 2013 (ADOTAS) — Kitara Media Corp. (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced PROPEL+, which combines efficient delivery and optimization into one video platform. PROPEL+ provides strong brand promotion for advertisers and additional revenues for publishers with engaging video content.


“Video is changing both media and digital advertising experiences across online, social and mobile channels. We believe Propel+ addresses both publisher and advertiser objectives with optimized video content that further enhances both digital marketing ad campaigns,” said Robert Regular (pictured), CEO of Kitara Media. “Native video advertising is a prime example how digital efforts are evolving with integrated video content and ad placements. We are excited to grow both our publisher and advertiser partnerships with Propel+. ”

Propel+ enables publishers to upload custom or syndicated video content for an improved user experience with targeted audiences. Kitara Media delivers an end-to-end video strategy to publishers that provide expanded video content, higher traffic, improved data intelligence and increased revenues. Powered by real time data input and directly integrated with many video advertising partners, PROPEL+ optimizes up to 30 video advertising sources to select the right advertising source at the right time for the right user.

“We are excited to be working with Kitara Media as we expand Latinospost.com with syndicated digital recreation content along with video ad placements through the Propel+ video solution,” said Angel Segura, head of business development at Latinospost.com. “Overall, we are focused on improving our engagement with readers and optimizing the way we can improve business development efforts.”

About Kitara Media

Kitara Media is a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers. With over 400 million monthly video views, Kitara Media delivers strong engagement for advertisers, high revenues for publishers, as well as improved user experience with PROPEL+, an internally developed proprietary ad technology platform. The company is headquartered in Jersey City, New Jersey. For more information visit http://www.kitaramedia.com.

Forward-Looking Statements

Certain information and statements contained in this press release, including those regarding Kitara Media’s ability to execute its operating plan, anticipated financial flexibility and other statements that are not statements of historical fact, are forward-looking statements within the meaning of federal securities laws. These statements may be identified, without limitation, by the use of forward-looking terminology such as “anticipates”, “expects,” “will” or comparable terms or the negative thereof. Such statements are based on management’s current estimates, assumptions that management believes to be reasonable, and currently available competitive, financial, and economic data as of the date hereof and we undertake no obligation to update any such statements to reflect subsequent changes in events or circumstances. Forward-looking statements are inherently uncertain and subject to a variety of events, factors and conditions, many of which are beyond the control of Kitara Media and not all of which are known to Kitara Media, including, without limitation those risk factors described from time to time in Kitara Media’s reports filed with the SEC.

Media Contact:

Randy Orndorf
Executive Vice President of Marketing
RandyO@KitaraMedia.com
201.539.2204

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