ADOTAS — Last year, US families spent $2.4 Billion on their Thanksgiving feasts. The social lead-up to this spending frenzy presents a compelling opportunity for brands to reach consumers before they even walk into the supermarket.
ShareThis took a deeper look into consumer’s online social activity in anticipation of Thanksgiving and discovered some notable insights:
- Moms may lead the way in sharing activity, but millennials are driving consumer’s decisions and are much more influential.
- Recipes are 2X more likely to be shared than coupons, and surprisingly there is more content for healthy recipes than turkey and dessert being shared.
- Think outside the box, because we found that consumers are 72% more likely to share on Pinterest leading up to Thanksgiving rather than Facebook and Twitter.
Check out the ShareThis infographic below for more Thanksgiving-related findings.