Infographic: Rocket Fuel Investigates What’s in Store for the 2013 Holiday Season


ADOTAS — Rocket Fuel released a new infographic taking a look at what’s in store for the 2013 holiday shopping season.

The infographic also splits out the results by geography to see who’s buying what and where.

Some key trends that emerged from the study:

  • More than a quarter of holiday shoppers plan on spending more in 2013 than they did last year, with the majority of the rest planning on matching their spending from a year ago.
  • The bulk of this increased spending is expected to be online, where consumers are 1.5 times more likely to expect to spend more in 2013.
  • Two thirds of consumers say they pay more attention to advertising during the holiday season. Nearly as many say they are more open to online offers and promotions during this time.
  • Regardless of region, consumers polled said that quality, not price, is the most important factor in choosing a place to shop either online or offline.



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