Dude: Woven Acquires Brotips


NEW YORK, November 20, 2013 (ADOTAS) — Woven (http://www.woven.com), the creative media and advertising agency, announces today the acquisition of Brotips (http://www.brotips.com/), a top online property powered by social media that shares tips of wisdom across Facebook, Twitter and Tumblr. This acquisition enables a variety of monetization opportunities, leveraging Woven’s network across the millennial male audience that extends to 33 MM unique visitors a month and boasts of over five million users on their mobile network alone.

Woven owns or exclusively represents popular, high-traffic online properties that include TheCHIVE, BroBible, WorldStarHipHop, MediaTakeOut and Guyism, among many other leading male brands, allowing them the insight and expertise to catapult brands such as Brotips.com into recognition as the network encompasses the largest and most relevant destination sites for men between the ages of 18-34. Through Woven’s dynamic approach to showcasing brands through custom technology and unique advertising platforms, the company has historically executed custom social media campaigns, editorial promotions, sweepstakes and polls that have generated unmatched user engagement.

“On Facebook alone, Brotips reaches over 500,000 unique users monthly and averages about 74,000 unique views per tip,” says Alex Boyce, CSO at Woven. “This is a strong indicator of high growth and community engagement, representative of a company that has a deep understanding of the social media landscape as well as the criteria for content consumers who facilitate sharing within this demographic. We are excited to welcome Brotips into the Woven family and can’t wait to leverage our extensive experience to help grow this young media channel.”

“What really piqued my interest and drove me to get involved was the unprecedented virality these little bite-sized tips had online and in the social-sphere” says Mossab Basir, early-stage investor in Brotips who will continue to work with the brand. “The virality of this content is what makes the property and it’s social channels so valuable to readers and advertisers alike.”

Brotips Founding President Yousef Khraibut said, “This acquisition is very positive as it allows me and the Brotips team to leverage our respective skill-sets and contribute to a variety of Woven’s properties, also aligning us with like-minded content sites.”  He continued, “We’ve created one of the most recognizable and largest online brands and communities, and we’re confident that as a key part of Woven’s owned & operated portfolio, we can put even more horsepower behind the brand.”

Brotips is a powerhouse for media companies as it was born a short two years ago and has exploded to over 650K Twitter followers, solidifying itself as one of the leading online properties for millennial males.

“The Brotips brand and its growing clout online makes it an attractive property with a number of viable opportunities ahead of it,” said Mark Cuban, when he seeded the startup just over 2 years ago in September 2011.

About Woven

Woven is a paradigm-changing creative shop that catapults brands into recognition by radically changing how media and advertising content is created and absorbed. Specializing in male-focused lifestyle and entertainment outlets – they own or exclusively represent The Chive, BroBible, WorldStarHipHop, MediaTakeOut and Guyism, among many other leading male brands – Woven’s reach extends to 33MM unique visitors a month (and growing), their mobile network boasts over 5 million users, and they encompass the largest and most relevant destination sites for men 18-34.

Woven’s award winning team understands how men’s thinking and behavior informs the way they share and interact with media, and their dynamic approach showcases brands through custom technology and unique advertising platforms. Custom social media campaigns, editorial promotions, sweepstakes and polls generate unmatched user engagement – often resulting in thousands of shares, comments, likes, and tweets – and their hugely popular “Woven Originals” exemplify the expert ability of their original content to both entertain and enable advertisers to connect with the right audiences and publishers – exceeding industry goals and benchmarks.

With offices in New York, Chicago and L.A., and revenue that’s nearly tripled since January 2013, Woven is poised to indelibly revolutionize the media and advertising industries.


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