VIRURL Acquires, Rebrands Under New Moniker


SANTA MONICA, CALIF, October 2, 2013 (ADOTAS) – VIRURL, a pioneering native advertising company incubated by INVENT Ventures, Inc. (IDEA), today announced it has acquired the online domain and is rebranding under this company name to reflect its mission of giving publishers the needed tools to earn more ad revenue. By posting relevant, sponsored articles and videos directly into their content feeds, this new In-Stream ad technology delivers over a 9.2% click-through rate compared to traditional banner ad performance (0.1%). In recognition of the company’s ground-breaking technology, the venture backed Silicon Beach startup has been nominated as a finalist in the “Advertising” category at the 3rd Annual Siemer Silicon Beach Summit taking place October 2-3, 2013 at Shutters on the Beach in Santa Monica, Calif.

“We are thrilled to announce the acquisition and rebrand because it now fully conveys the company’s mission of giving publishers of all sizes the ability to generate revenue ‘outside the banner,’ so to speak,” said CEO and Co-Founder, Francisco Diaz-Mitoma (pictured).“After signing up over 800 paying advertisers to our system, the company remains well positioned to continue its rapid growth, and being a finalist in the Siemer Silicon Beach Summit demonstrates that our technology is the perfect native advertising tool for the masses.”

The patent-pending technology intelligently distributes sponsored content efficiently across its large network of publishers, both on the web and mobile. Once the content is categorically matched to a relevant publisher, it is manually approved by the site owner, and in just one click, automatically customized to resemble the look and feel of the host publisher’s site.

“Businesses like Forbes and the Atlantic have proven the sponsored content post model to be viable,” said Lee Fentress, chief revenue officer, “Our technology automates that process and deploys it to the masses, and we believe that by giving publishers the ability to curate and post sponsored content on their sites, advertisers will be the ultimate beneficiaries.”

More about Siemer Silicon Beach Summit

The event encompasses two days of presentations, networking and relationship-building among over 500 digital media and technology leaders from various industries such as: mobile, advertising, data, e-commerce, social and gaming. Summit attendance is limited to select venture capital partners, entrepreneurs and C-level media executives and will close with the 2013 Siemer WaveMaker Awards ceremony, honoring standout early stage companies across a variety of industry segments as well as community leaders within Silicon Beach. For more information, visit


Santa Monica, CA-based is a pioneering native advertising company developing ground-breaking advertising technology that helps brands amplify the reach of their content. Using in-stream ads that blend seamlessly into a website’s experience to entertain and inform the right audience at the right time, earns its publishers more money by delivering up to 100X higher click-through rates than traditional banner ads. A self-serve platform that allows brands and online media producers to easily launch native advertising campaigns in under 60 seconds, Revenue.comdrives branded content to target audiences by allowing publishers to post ads natively to their website. To date, has signed up over 100,000 influencers and publishers to earn revenue from distributing sponsored articles and sponsored videos. For more information, visit www.

About INVENT Ventures, Inc.

INVENT Ventures, Inc. (IDEA) is a publicly traded venture fund that builds and invests in transformative technology businesses. INVENT pursues ventures in the consumer Internet, mobile and biotechnology markets, and has built six companies at various stages of development. INVENT is headquartered in Santa Monica, California in the renowned Silicon Beach area. For more information on INVENT, visit


Please enter your comment!
Please enter your name here