CRAWLEY, WEST SUSSEX, ENGLAND and BALTIMORE, MD, October 21, 2013 (ADOTAS) — Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate Window.
Affiliate marketing is key focus for Virgin Atlantic’s digital strategy to help drive acquisition, increase long-haul bookings and expand customer retention on a global basis. The partnership with Affiliate Window will see the activation of new publishers onto the program including those in the metasearch segment to offer new promotional placement opportunities and generate incremental sales.
“We are delighted to be extending our successful global affiliate program and to be working with Affiliate Window who we have long regarded as an important player in the performance marketing space,” said Fergus Boyd, eBusiness Strategy for Virgin Atlantic.
Early 2014 will see Virgin Atlantic’s mCommerce site revamped to include full flight pricing and the brand will heavily rely on the affiliate channel to help drive mobile sales.
“We are thrilled to partner with Virgin Atlantic and look forward to driving growth in the US market,” said Alex Forsch, US Country Manager for Affiliate Window. “By leveraging our award winning platform we can focus on publisher recruitment and through strategic account management can help build strong, long-term partnerships.”
For further information on the Virgin Atlantic affiliate program with Affiliate Window, click here.