Viggle And DIRECTV Renew Their Exclusive Marketing Partnership

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NEW YORK and EL SEGUNDO, Calif., October 31, 2013 (ADOTAS) — Viggle and DIRECTV are excited to announce the extension and expansion of their existing partnership, which will provide Viggle users among the satellite provider’s customers with exclusive Viggle points-earning opportunities and rewards, including the ability to receive Viggle Points for ordering pay-per-view movies.

Additionally, Viggle and DIRECTV will roll out new ways for Vigglers to interact with their favorite programs through their DIRECTV service.  During the partnership’s first year, engagement by Viggle users on DIRECTV helped drive loyalty on the DIRECTV platform as well participating networks and shows.  Furthermore, a closer integration of the two parties’ sales teams has led to an advertising relationship whereby DIRECTV includes Viggle ad inventory as part of their sales packages.

Lexus is the first advertiser to have taken advantage of this relationship, running media on-air throughDIRECTV and in mobile via Viggle.

“The partnership between Viggle and DIRECTV presented us with a unique opportunity to extend our campaign to the second screen,” said Teri Hill, Media Manager at Lexus.  “But more importantly, it enabled us to increase our visibility among the highly-engaged Viggle users who are also DIRECTV customers.”

The expanded relationship kicked off this month with a special anniversary promotion of DIRECTV offerings, including FXX.  Going forward:

  • Viggle will highlight exclusive programming offers to DIRECTV customers and integrate DIRECTV into Viggle’s innovative advertising platform with video, sponsored games, and interactive ads.
  • DIRECTV will focus its marketing messages on encouraging additional downloads of the Viggle app, recommending that DIRECTV subscribers link their accounts with Viggle, and begin packaging Viggle’s engagement advertising inventory with on-air sponsorships.

Additionally, Viggle and DIRECTV will work together to develop innovative technology solutions around the DIRECTV customer viewing experience, including DIRECTV set-top box and tablet integrations.

“We are thrilled to renew our partnership with DIRECTV, who have been a fantastic early partner for our business, and look forward to building upon our first year’s success together by providing DIRECTV customers with an enhanced experience as they Viggle,” said Greg Consiglio (pictured), President and COO of Viggle.  “The partnership with DIRECTV uniquely highlights the power of the Viggle platform to incentivize, reward, and retain customers across specific programming initiatives and we’ll showcase these abilities through new initiatives in the renewal agreement.”

DIRECTV customers can sign up for Viggle, available on iOS or Android, and check in to find out about the exclusive bonus opportunities via the Viggle app and more.  Non-DIRECTVcustomers on Viggle can earn hundreds of thousands of Viggle Points for making the switch to DIRECTV through the Viggle platform.

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