BOSTON and LONDON, October 9, 2013 (ADOTAS) – Nexage, the leading premium mobile advertising exchange, today announced that it has named Todd Tran (pictured), former executive at Apple’s advertising business, iAd, and WPP’s mobile advertising agency, Joule, to lead Nexage’s European business. As Managing Director of Europe, Todd will build on his past successes to further accelerate Nexage’s UK and broader European businesses from Nexage’s London office.
Todd’s background tells a story of a leader who can both drive growth and shape an industry. At Joule, Todd established and grew the mobile agency’s business at a time when mobile advertising was just emerging onto the digital landscape. Todd helped Joule’s clients adapt to the massive consumer shift to mobile. His work allowed clients to time their investments in mobile advertising to avoid being too early and, more importantly, too late to market. Ultimately, Todd enabled his customers to successfully reach and compel an increasingly mobile consumer.
Todd built on top of these accomplishments when he launched iAd’s business in Europe. He assembled a strong team, significantly grew the business, and helped clients capitalize on mobile advertising as it was becoming more important as a channel and as a component in multi-screen strategies.
“We are excited to have Todd lead our European business; his track record and experience is ideal for a market that is increasingly embracing mobile advertising as a strategic channel,” said Ernie Cormier, CEO and president of Nexage. “Todd’s leadership has specific relevance today as advertisers, agencies and premium publishers look to fully capitalize on mobile and programmatic. He grew Joule’s and iAd’s business through customer successes, a lens and commitment we hold dear at Nexage. Simply put, Todd is the right leader at the right time with the experience and wisdom to accelerate our customers’ businesses.”
Nexage has seen significant growth in the US and across the globe. In Europe, Nexage is growing ad spend 50% per quarter. With Todd’s leadership, Nexage will accelerate that growth, enabling agencies, buyers, and publishers to fully leverage the power of premium liquidity and programmatic markets.
“I’m thrilled to join the team at Nexage that pioneered mobile RTB and has led the development of the premium mobile market,” said Tran. “We are clearly seeing a major shift where mobile has transitioned from an experimental market to a strategic imperative for advertisers, agencies, and publishers. Nexage has been the leader in the mobile premium market and in shaping programmatic; I am excited to bring that leadership directly to the European market during this time of great change and opportunity.”
Todd will be the keynote speaker at Mobile Copenhagen 2013 on October 10.
Digital advertising is driven by two overwhelming trends: the strategic role of mobile and the critical role of programmatic technologies to drive efficiency and liquidity. Nexage is at the forefront of both of these macro trends, leading and shaping the premium mobile advertising market through a set of firsts. Nexage was the first-to-market with mobile RTB; mobile private exchange; an exchange-based data solution, Nexage Connect; and the most robust brand safety solution in the market, Nexage Protect. Nexage has translated first-to-market advantage, creating a range of programmatic markets that allow premium publishers and buyers to design and operate markets that best enable them to accelerate their business, whether that is through an open exchange, private exchanges, or programmatic guaranteed markets. Nexage’s data solution, Nexage Connect, creates a powerful and efficient data model to deliver behavioral, contextual, location, identifier, and privacy data to buyers and their agency clients to improve targeting and retargeting, while enhancing the value of publishers’ audience. Nexage serves customers on a worldwide basis with offices in Boston, New York, San Francisco and London. Come visit us at www.nexage.com or follow us on Twitter @Nexage.