BALTIMORE, October 24, 2013 (ADOTAS) — Millennial Media (NYSE:MM), the independent leader in mobile advertising, today announced a deal with Pinsight Media+™, in which Sprint’s media company will plug into the Millennial Media platform to display premium apps from Millennial Media’s advertiser base onto Sprint’s native device inventory. The apps will be featured as part of new native advertising units that will appear on all new Sprint Android devices, including the Samsung Galaxy S4, Moto X and HTC One.
The new ad units are available within two separate Sprint properties that will help consumers to discover and download new apps:
- Discover It: As consumers swipe from their home screen to view new panels of apps, they will be presented with a custom widget that features a block of eight app icons. When tapped, the icons take the consumer directly to the Google Play store to download the app.
- Lumen Toolbar: As consumers browse the mobile web, a persistent toolbar is displayed on the bottom of the screen, featuring five apps. When tapped, the icons link consumers to the corresponding app page in the Google Play store or to a brand-specified landing page.
“Consumers are always looking for their next favorite app, and we created these new products to blend advertising with utility,” said Evan Conway, vice president, Strategy and Monetization – Pinsight Media+. “The Millennial Media platform allows us to immediately scale these new units, and present consumers with relevant apps that will enhance their overall smartphone experience.”
“For developers and advertisers with branded apps, app discoverability is both a major issue and an opportunity,” said Mollie Spilman (pictured), EVP, Global Sales and Marketing, Millennial Media. “The ability to place premium apps in highly visible, native positions on the device creates an incredibly valuable way for advertisers to get their app in front of consumers. This alliance with Pinsight Media+ is a natural extension of the Millennial Media platform.”
About Millennial Media
Millennial Media is the leading independent mobile advertising and data platform. The company’s success is built on its unparalleled data & technology, strong partnerships with global media and application developers, and trusted relationships with the world’s top brands.
About Pinsight Media+
Pinsight Media+ is a mobile media company, powered by Sprint. Working directly with brands, advertisers and app developers, Pinsight Media+ delivers unique mobile advertising, mobile commerce, analytics and other premium services leveraging Sprint’s 53 million customers and beyond. For more information, visit www.pinsightmedia.com.