NEW YORK, October 15, 2013 (ADOTAS) — Maxifier, the global leader in programmatic premium optimization, today announced the appointment of Denise Colella as its new CEO – with immediate effect – to lead the business in its next phase of growth.
Colella, who joined the business two years ago as Chief Revenue Officer before being promoted to President, is a seasoned ad tech veteran. She has held a range of executive positions in the U.S., Europe and Asia at companies including AudienceScience, Yahoo!’s Right Media and DoubleClick.
Maxifier board member and Eurovestech Plc investor David Ristow said: “This promotion recognizes the enormous contribution Denise has already made to the business since she joined. The board’s confidence in her ability to continue to grow and develop the business, and her stature and experience within the adtech industry, make her the natural candidate for CEO.”
Colella, who replaces Anthony Katsur, commented: “I’m very excited by this opportunity to take Maxifier to the next level. We have grown significantly this year, tripling revenue and signing a host of major new clients. I’m very much focused on continuing this growth and developing the business to achieve our plans.”
Maxifier is a market-leading online advertising technology provider delivering programmatic premium optimization. Offering a technology specifically developed to support premium inventory, Maxifier works with premium publishers and ad networks to empower them to unlock and maximize the value of their total inventory. Using Maxifier’s ADMAX solution, companies can increase advertising effectiveness by improving campaign and inventory performance to drive higher yields and deliver optimum revenues and margins.
Maxifier’s cutting-edge solution encompasses advanced ad optimization and inventory management, coupled with a business intelligence engine, all delivered on a single interface. From measuring and optimizing campaign performances, forecasting and managing global inventories, developing new advertising packages and increasing sales and profitability, Maxifier delivers benefits to both the commercial and ad operations teams. With offices in the US, UK, Japan and Russia, Maxifier works with leading publishers and media companies including Forbes, The Guardian, Bauer Media and A.H. Belo Corp.