ADOTAS — Integral Ad Science just announced the release of real-time fraud prevention for digital advertisers and publishers. This solution provides the industry’s first and only actionable technology that leverages in-stream signals to detect fraud and eliminate it in real time, before an ad is delivered or sold, which ensures that advertisers only pay for ads served to humans.
This technology works across multiple platforms and around the globe, and it is now available to Integral’s clients, including over 70 of Ad Age’s 100 leading national advertisers. It is designed to specifically improve upon and solve the challenges and limitations of the industry’s current solution set, such as log-level reports, white lists and black lists that are reactionary, and limit scale.
“We are thrilled to offer the industry’s only real-time fraud prevention technology for both the buy and sell side,” said Scott Knoll, CEO of Integral Ad Science, in a press release. “Online fraud is getting more and more sophisticated, and our mission is to stay one step ahead of the game and keep the advertising industry honest and safe. The real-time component is essential because the bad guys are aware of basic tactics, like white lists and black lists, and are too dynamic and savvy to get caught in this trap. The only true way to prevent fraud is to take action in real time a thousandth of a second prior to the delivery of an ad, evaluating each and every impression.”