Instagram Ads: Will They Take Off?

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ADOTAS — The ad-free Instagram days are about to come to an end. Instagram announced late Thursday that it will start rolling out ads in the “next couple months.”

Instagram framed the move as part of an effort to turn itself into a “sustainable business.” But Marc Poirier, Co-Founder and EVP, Business Development of Acquisio, expressed skepticism about that prospect.

“It sounds like a simple pilot program to test the waters with a few handpicked brands,” said Poirier. “It reminds me of  what iAd has done for Apple: an ad program with no scale. It could be months, but more likely years until we see a mature self-serve, auction-based ad program with meaningful revenue. Twitter has been playing with various incarnations of their ad program for several years, and to this day nothing meaningful has come of it — at least not when compared to the scale of Google AdWords, Bing Ads, Facebook Ads or even LinkedIn Ads.”

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