Infographic: Understanding the Mobile Advertising Ecosystem


ADOTAS – App install network Appia has created an infographic on “Understanding the Mobile Advertising Ecosystem.” The graphic takes the pulse of consumer behavior and trends in the app and mobile ad world.

Here’s a snapshot of the data:

  • Activity on digital devices: Adults spend 44% of their “media time” with digital devices.
  • Purchase decisions: 52% of users claim they’ve acted on an ad in an app; 18% have made a purchase directly from an ad in an app in the last month.
  • App successes & failures: 1 in 4 apps never get downloaded.
  • Revenue, growth and obstacles of mobile ads, apps & devices.
  • Trends backed by data that mobile marketers are missing.

Click twice on the infographic to see the larger version.




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