ADOTAS — A new infographic from Videology profiles holiday shoppers with data explaining why digital advertising is becoming as important to retailers as television.
- 2 out of 3 shoppers do online research before purchasing their gifts.
- This year, nearly 10% of research for holiday gifts will be done on either a mobile device or connected TV.
- Internet advertisements have nearly matched the influence of traditional television ads on consumers.
Click twice on the infographic to view the full-size version.