Infographic: Holiday Shopper Profile and Digital Advertising Across Screens

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ADOTAS — A new infographic from Videology profiles holiday shoppers with data explaining why digital advertising is becoming as important to retailers as television.

Highlights:

  • 2 out of 3 shoppers do online research before purchasing their gifts.
  • This year, nearly 10% of research for holiday gifts will be done on either a mobile device or connected TV.
  • Internet advertisements have nearly matched the influence of traditional television ads on consumers.

Click twice on the infographic to view the full-size version.

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