BEAVERTON, ORE., October 21, 2013 (ADOTAS) – Digimarc Corporation (NASDAQ: DMRC) today announced Digimarc Share, a simple new way for consumers to share print content online with friends. Digimarc Share, part of the Digimarc® Discover solution, will make its debut in the November issue of HGTV Magazine with a special nine-page “The High/Low List” feature, exclusively sponsored by the FIAT brand. Readers can use the Digimarc Discover app to buy the high-end products or their more affordable lookalikes featured in the section, or to share them with friends by posting, tweeting or pinning. The November issue will hit newsstands October 22.
“’The High/Low List’ is one of the magazine’s most popular features each month,” said Sara Peterson, editor-in-chief of HGTV Magazine. “Our readers love the great deals we find, and Digimarc Share will make it even easier for readers to shop for those must-have products and share them with friends via social media.”
Each item in November’s “The High/Low List” includes an invisible watermark, denoted by a small smartphone icon. HGTV Magazine readers simply need to launch the free Digimarc Discover mobile app and scan the product image to be instantly connected to a FIAT brand-sponsored landing page which streamlines purchasing and sharing opportunities. Readers can choose to buy and/or share their special find with others on Facebook, Twitter and Pinterest.
“Digital watermarks along with the Digimarc Share service create an instant highway to what readers want to find, buy and share with their friends,” said Ed Knudson, executive vice president, sales and marketing at Digimarc. “Our technology enhances the magazine experience even further by fundamentally ‘mobilizing’ print. Publishers can now collect the same engagement metrics from print that they are accustom to receiving from their online content.”
Publishers use Digimarc Discover to create “print-to-mobile” experiences, where readers can learn more and buy now using their mobile devices. The new Digimarc Share functionality closes the gap between print and social by enabling consumers to easily tweet, like and pin their finds whenever and wherever they want.
eMarketer predicts m-commerce sales on tablets will account for 9.4 percent of all retail ecommerce sales in 2013 and 16.9 percent of the total by 2016. Smartphones are projected to contribute 5.3 percent of retail ecommerce sales in 2013. Dozens of magazines have embraced this trend, introducing their collective 38 million readers to digital watermarks.
About Digimarc Discover
Digimarc Discover enables mobile devices and other sensor-equipped devices to “see and hear” media content using built-in cameras and microphones. Consumers simply direct their phone at content they are interested in and are presented with a range of services such as purchase a product, view a video, save for later, download a coupon, or share with a friend, for example.
About HGTV Magazine
HGTV Magazine, a joint venture between Hearst Magazines and Scripps Interactive Networks, is a fresh, new home lifestyle magazine that gives readers inspiring, real-life solutions for all the things that homeowners deal with every day—from painting to pillows to property values—in an upbeat and engaging way. Inspired by HGTV’s exciting and entertaining programming, the magazine offers the value of insider advice from trusted experts, as well as the enjoyment of taking a look inside real people’s homes. Unique in concept and voice, HGTV Magazine is accessible, friendly and fun. Hearst Magazines is a unit of Hearst Corporation, one of the nation’s largest diversified media and information companies. With 20 titles in the U.S., Hearst is the leading publisher of monthly magazines in terms of total paid circulation (AAM 1H 2013) and reaches 82 million adults (Spring 2013 MRI gfk).