Blogshare: ‘Mobile Is Not A Channel’


ADOTAS — In a guest post on AllThingsD titled “How $10 Million Can Lose You $250 Million,” Raj De Datta (pictured), CEO of cloud marketing platform BloomReach, asserts that mobile should not be considered a channel unto itself, but rather the connective tissue that binds together all marketing efforts.

“[Mobile] begins, reinforces and sometimes completes all channels,” De Datta writes. “By not understanding the influence that mobile devices exert in all revenue centers, any company is susceptible to losing revenue at 25 times that of direct mobile revenue.”


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