AdRoll Surpasses $100M Run Rate, Now Serves 10K Customers in 100 Countries


SAN FRANCISCO, October 10, 2013 (ADOTAS) — AdRoll, the world’s largest retargeting platform, today announced that it surpassed a $100M run rate, solidifying its position as the fastest-growing retargeting platform. The company also now services over 10,000 customers in 100 countries, more than any other retargeting platform. AdRoll has added thousands of international customers from every major vertical this year, including retail, technology, media/entertainment and finance, while maintaining a 97% customer retention rate.

In January, AdRoll announced that it had surpassed a $50M run rate in 2012 while maintaining profitability. The company’s continued growth has been made possible by six years of development and investment in its industry-leading, massively-scalable marketing platform. AdRoll continues to innovate and has invested heavily in the much talked about Facebook Exchange (FBX). Late last year, AdRoll announced the first dynamic ad product on the platform and then released the first self-service retargeting product on FBX. The company also recently announced the acquisition of San Francisco-based Bitdeli, a data analytics startup. Bitdeli’s deep data assets have been integrated into AdRoll’s platform, further enhancing the company’s evolving capabilities in big data.

In order to accommodate its growing global customer base, AdRoll will continue its expansion aggressively over the next year. The company continues to grow its 34,000 sq. ft. San Francisco headquarters, and expanded its newly opened New York office to over 7,000 sq. ft. earlier this year. In addition, AdRoll will open new offices in key international markets in the coming months and expects to reach 300 global employees by the close of this year.

“We’ve always been focused on product innovation and our customers, which has driven our rapid growth over the years,” said Aaron Bell (pictured), CEO at AdRoll. “With our ongoing investments in big data analytics on the back-end and supreme usability on the front-end, our platform continues to perform even better for our customers.”.

“Retargeting with AdRoll is an essential component of our overall marketing strategy,” said Sean Zinsmeister, senior marketing manager at Nitro. “We can confidently attribute much of the strong marketing ROI we’ve achieved to AdRoll’s transparent and easy-to-use platform. We look forward to continuing our success together as the company continues its fast-paced growth trajectory and expands internationally.”

AdRoll has received a number of prestigious designations recognizing the company’s sustained growth and innovation this year, including being named one of “America’s Most Promising Companies” by Forbes in February. In August, AdRoll was named one of the top three fastest-growing advertising companies in the country for the second consecutive year on Inc.’s annual Inc. 500 list. The company was also named to the San Francisco Business Times’ 2013 list of “Best Places to Work”, an acknowledgement of AdRoll’s thriving culture.

About AdRoll

AdRoll is the world’s largest retargeting platform with over 10,000 active advertisers worldwide. The company’s innovative and easy-to-use marketing platform enable brands of all sizes to create personalized ad campaigns based on their own website data, ensuring maximum return on online advertising spend. With a 97% customer rate, AdRoll provides unmatched transparency and reach across the largest display inventory sources, including Google AdX and Facebook Exchange.

The company is backed by leading investors such as Foundation Capital, Accel Partners, Merus Capital, and Peter Thiel. For more information, please visit


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