Report: Amazon Earned Over $600 Million in Ad Revenue Last Year Read

Written on
Jun 6, 2013 
Mike Daly  |

ADOTAS (via eMarketer) —  Amazon has ramped up its advertising strategy in recent years, and the site is reaping the benefits. In figures from eMarketer’s new estimates on Amazon ad revenues — the first time eMarketer has ever forecast Amazon’s advertising revenues — the ecommerce giant took in nearly $610 million last year worldwide in net ad revenues.

That figure was up 45.5% over 2011, and Amazon’s worldwide ad revenues after traffic acquisition costs (TAC) will increase a further 36.9% this year to $835.05 million.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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