AFAIK (Part 2): Sociomantic Labs, youAPPi, Critical Mass, SiteSpect


ADOTAS — (continued from previous page)

Sociomantic Labs, a leader in intelligent display advertising solutions for eCommerce marketers, has announced that Charles Pitzer (pictured) will be joining the company as vice president of sales for North America.  Pitzer has more than 25 years of sales experience, 14 of which have been concentrated in media with a focus on online advertising. He joins Sociomantic from Criteo. Previously Pitzer held positions at Specific Media,, and IDG Communications.

youAPPi, an innovator in mobile application distribution and content monetization, today announced it has secured $1 million in funding from Glilot Capital Partners, an Israeli-based early stage venture capital firm. Glilot is also opening up its professional network and vast experience to youAPPi, which will augment its investment in the company’s growth. The raised capital will specifically be used to extend youAPPi’s matching and mobile application recommendation algorithms and support marketing and sales expansion.

Critical Mass, an Omnicom digital marketing agency, is building its global network, opening a Latin American hub to address demand from global clients. At launch, Critical Mass Latin America will support HP with regional projects as part of its role as global digital agency of record. Critical Mass’ Latin America office is located in San Jose, Costa Rica, sharing space with The Hangar Interactive, a digital production facility wholly owned by the agency. Leading Critical Mass Latin America is Jaime Escobar, General Manager, who will report into COO John McLaughlin.  Working with Jaime are Enrique Ottone, Creative Director and Miguel Alvarez, Technology Director.

SiteSpect, the leading provider of non-intrusive optimization solutions, has released a new solution called Origin Experiments. Unlike any other optimization solution on the market today, Origin Experiments enables the testing, optimization, and implementation of application changes that lead to quantifiable improvements in how a web or mobile site works, not just how it looks. For today’s complex sites, such as e-commerce sites, optimizing the user experience is no longer just about testing headlines, marketing copy, and hero shots. Under the site’s UI layer exists its features, functionality, algorithms, and infrastructure components, all of which provide the foundation for optimizing the user experience. These components can now be tested and optimized using SiteSpect Origin Experiments.



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