Clear Channel Outdoor Holdings, one of the largest outdoor advertising companies in the world, has announced the promotion of Pru Parkinson (pictured) to the newly created role of Global Chief Marketing Officer, with responsibility for the company’s brand marketing and internal communications. Pru joined CCO’s international division – Clear Channel International (CCI) – as Sales and Marketing Director in January 2010. Pru has 25 years’ experience in the industry, predominantly in creative and media agencies. She served as CEO at Universal McCann London, before co-founding Nylon, the WPP-owned communications planning business, in 2004. Prior to joining Clear Channel, Pru was Group Strategic Planning Director at Starcom MediaVest.
Acquisio, the award-winning performance media platform and leading provider of technology for marketers and agencies buying ads on any online channel, announced today they will provide unique connector to Salesforce.com data that allows marketers to easily, and more effectively, keep track of their campaign performance, and make better-informed decisions on their PPC ad spends when bidding on B2B customer acquisition. Using this tool allows marketers to keep track of what happens to leads as they journey through the sales cycle, and to make adjustments to their campaigns as more relevant lead qualification data becomes available. Connecting this crucial data to other data sources, such as Marketo, Google AdWords conversion tracking and Google Analytics goals will give marketers and salespeople a unique insight into the value of a particular lead, and allow them to make bid management decisions based on the outcome of the sales process and the unique value of each customer, or type of customer.
Visible World, the leading provider of targeted television advertising solutions, and FourthWall Media™, the leading provider of cable platform technology and the largest independent source of set top box viewing data, announced today a partnership bringing together critical assets to maximize marketing effectiveness at scale. FourthWall is extending the capabilities of its EBIF platform to support Visible World’s addressable advertising solutions. FourthWall’s platform runs on Motorola, Cisco, and Pace hardware and is deployed in millions of homes with numerous cable operators. Through this joint effort, Visible World can turn on addressable advertising for the operators running the extended FourthWall platform and dramatically improve advertising effectiveness for the participating operators.