AFAIK: Brand Activation Association, Vobok, Datonics, SourceKnowledge


ADOTAS — We sorted through the junk email to deliver you the most critical nuggets of information for today’s roundup. Here we go:

Kraft Foods will be joining several other leading companies as presenters at the Brand Activation Association (BAA) West Coast conference Marketing to the Omni-Channel Shopper: Using Technology To Win Hearts, Steal Share & Build Brands, June 11-13, 2013 at the Sofitel San Francisco Bay hotel.  Kraft will provide some unique perspectives to the conference session entitled “Social Video: The Next Frontier.” This session will include presentations from Thomas Lopez, the Vice President of Marketing for Kraft and Demir Gjokaj, CEO and co-founder of MONTAJ, a social video app that recently vaulted into the Top 10 rankings in the App Store Photo/Video category. Recognizing that user-generated video content is becoming more critical to online marketing strategies, this informative session will highlight key insights into how leading brands are utilizing new social video platforms to engage with their customers and build their brands. Other leading global brands at the conference, such as Google, Microsoft, MillerCoors, Post Foods, Clorox, Altimeter Group, and Booz & Co., will explore what new technology tools and techniques motivates today’s consumers.

Vobok Inc., developer of the first app to let you share your voice in 30-second bites on social networks, today welcomed Alan Daniels (pictured), previously SVP, Marketing and Distribution Planning at Sony Pictures Television, which was effective Saturday, June 1. Daniels will serve as the chief marketing officer at Vobok, where he will lead the company’s initiative to introduce entertainment brands and personalities to the power of using their voice on social networks. Vobok allows brands and personalities to record and post 30-second sound bites on their social networks, providing a powerful broadcasting platform for sharing information in a simple and instant way. Bringing 20 years of media experience and relationships, Daniels is also expected to help Vobok with its corporate marketing strategy as well as assist upcoming television series and movies extend their reach on social media platforms.

Online data company Datonics has partnered with private video ad network SourceKnowledge for the use of Datonics’ audience data within SourceKnowledge’s real-time bidding video ad serving platform. Through the deal, brands that advertise on the SourceKnowledge ad network in the United States and Canada will be able to leverage Datonics’ pre-packaged search, purchase-intent, and life-stage data segments as well as custom keyword-derived segments, which are based on 180 million U.S. and Canadian consumers who recently demonstrated interest in products and services. The data enables marketers to engage with consumers who are most likely to respond to their offering and maximizes media-buyer return on investment by facilitating precise video ad campaign targeting.


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