ADOTAS — In last week’s Voter Booth, we asked our readers: “What audience identification technology are you relying on today in desktop?”
Here are the results:
- Cookie (98%).
- Outsourced device recognition technology such as AdTruth (1%).
- In-App Identifier (Android ID, Apple’s IDFA) (0%).
- Internal proprietary solution (0%).
This week’s follow-up poll question: “What audience identification technology are you relying on today in mobile: Cookie, In App Identifier (Android ID, Apple IDFA) , Outsourced device recognition technology such as AdTruth, or Internal proprietary solution?” We’ll publish the results next week.
