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Adotas Poll: Cookies Dominate on Desktop

Written on: Jun 17, 2013
Author: Mike Daly |
: Share; Adotas Poll: Cookies Dominate on Desktop

ADOTAS — In last week’s Voter Booth, we asked our readers: “What audience identification technology are you relying on today in desktop?”

Here are the results:

Cookie (98%).
Outsourced device recognition technology such as AdTruth (1%).
In-App Identifier (Android ID, Apple’s IDFA) (0%).
Internal proprietary solution (0%).

This week’s follow-up poll question: “What audience identification technology are you relying on today in mobile: Cookie, In App Identifier (Android ID, Apple IDFA) , Outsourced device recognition technology such as AdTruth, or Internal proprietary solution?” We’ll publish the results next week.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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Tags: adtruth, android, Apple, audience identification technology, cookie, device recognition technology, ID, IDFA, in-app identifier, internal proprietary solution, mobile, mobile app, mobile device, mobile site, mobile website, poll, smartphone, tablet and voter booth

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