Adotas Poll: Cookies Dominate on Desktop

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ADOTAS — In last week’s Voter Booth, we asked our readers: “What audience identification technology are you relying on today in desktop?”

Here are the results:

  • Cookie (98%).
  • Outsourced device recognition technology such as AdTruth (1%).
  • In-App Identifier (Android ID, Apple’s IDFA) (0%).
  • Internal proprietary solution (0%).

This week’s follow-up poll question: “What audience identification technology are you relying on today in mobile: Cookie, In App Identifier (Android ID, Apple IDFA) , Outsourced device recognition technology such as AdTruth, or Internal proprietary solution?” We’ll publish the results next week.

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