ADOTAS — SpotXchange CEO Mike Shehan (pictured) recently discussed the rise in online video advertising with Cory Johnson on Bloomberg Television’s “Bloomberg West.” (Source: Bloomberg)
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Video Advertising Trends: Q&A with Jim Johnson
Jim Johnson, VP Account Planning at Exponential discusses the latest trends in video advertising.
What are some of the larger video advertising trends?
One of the major trends are requests for demonstrable ROI on video advertising, while at the same time looking for formats that don’t...