Study Shows Significant Volume Of High-Risk Data Collection at Top Sites

Written on
May 7, 2013 
Mike Daly  |

ADOTAS — Krux’s third annual Cross Industry Study of web data collection activity reveals the significant extent that consumer data is “mined or used” by companies other than site owners at popular content, commerce and marketer websites. It also measures the “data leakage” associated with social media/sharing widgets.

Study highlights include:

  • Data collection activity that is within the website owners’ control dropped by 40 percent.  This illustrates a concerted effort on the part of many web operators to implement better data governance practices and exert greater control over what’s happening on their pages.
  • The number of third parties observed participating in data collection continued its rise, from 168 individual companies in 2011, to 300 in 2012 and 328 in 2013.
  • Collection from higher-risk categories rose as well, from 40 percent in 2012 to 46 percent in 2013.  Collectors are considered ‘higher-risk’ if there is the potential that they will use the data they collect to power competitive market activity.

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Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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