Study Shows Significant Volume Of High-Risk Data Collection at Top Sites
ADOTAS — Krux’s third annual Cross Industry Study of web data collection activity reveals the significant extent that consumer data is “mined or used” by companies other than site owners at popular content, commerce and marketer websites. It also measures the “data leakage” associated with social media/sharing widgets.
Study highlights include:
- Data collection activity that is within the website owners’ control dropped by 40 percent. This illustrates a concerted effort on the part of many web operators to implement better data governance practices and exert greater control over what’s happening on their pages.
- The number of third parties observed participating in data collection continued its rise, from 168 individual companies in 2011, to 300 in 2012 and 328 in 2013.
- Collection from higher-risk categories rose as well, from 40 percent in 2012 to 46 percent in 2013. Collectors are considered ‘higher-risk’ if there is the potential that they will use the data they collect to power competitive market activity.
Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.
Reader Comments.
No comments yet
Leave a Comment
Article Sponsor
More News
- Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital
- Videa Debuts Supply-Side Automated TV Advertising Platform
- Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement”
- New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads
Spotlight
Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...
Latest News
- Acxiom Announces Premier Partnership with Adobe for Audience Data Management Services September 30th 2016 Acxiom, an enterprise data, analytics and software-as-a-service company, announced it ...more »
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016 According to IAB, the share of performance-based advertising as a ...more »
- Videa Debuts Supply-Side Automated TV Advertising Platform September 29th 2016 Private Marketplace Provides Stations, Agencies and Brands with a Simplified ...more »
- Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement” September 28th 2016 A study being issued today by The Coalition for Innovative ...more »
- New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads September 27th 2016 MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s ...more »
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016 An Adotas Q&A with Mitchell Reichgut, CEO of Jun ...more »
- Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use? September 26th 2016 For consumers, having content options is no longer a luxury, ...more »
Features
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016
- What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016
- Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016
- Going Native: What Makes It Work, What Makes It Fail September 22nd 2016
- 3 Steps for Evaluating the Best Results Across Retargeters September 20th 2016
-
What will be the most important vertical in online advertising in 2016?
- Mobile (53%, 284 Votes)
- Programmatic (26%, 137 Votes)
- Video (21%, 112 Votes)
Reader Favorites
Classifieds
- Adobe Campaign Consultant
- Adobe Campaign Delivery Lead
- Adobe Campaign Professional
- POP-UP Event Coordinator
- Adobe Campaign Consultant
Recent Comments
- Brian T. Nakamoto: Hi Diaz, Do you know when we can expect the IAB to finalize and publish the
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] Privacy Policy [...]
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] B2B Marketing Predictions for 2016 January 12th 2016 Madison Logic has put together an
- Kantar Media's Super Bowl Ad Analysis–Past, Present, Future - ADOTAS -: [...] Q&A: Why Authenticity Will Help Brands Rise Above Content Clutter in 2016 [...]
