Study: Popularity of Geo-Precise Mobile Targeting More Than Doubles YoY

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ADOTAS — Today, xAd, a leader in delivering targeted mobile ads based on accurate user location and search context, released its Q1 mobile trend report.

Highlights include:

  • The popularity of geo-precise mobile targeting more than doubled in Q1 2013 compared to Q1 2012, which indicates heavy adoption of accurate location-based mobile advertising.
  • The top verticals/industries currently leveraging the power of mobile-location based advertising.
  • The top “mobile targeted” U.S. cities — i.e. where accurate location-based mobile advertising is being used the most and more.
  • How Pinkberry is leveraging geo-precise mobile advertising to increase store foot traffic.

To download xAd’s Mobile Performance Stats Q1 2013 report, click here.

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