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Preview: What’s Happening at Internet Week New York 2013

Written on
May 20, 2013 
Author
Richard L. Tso  |

ADOTAS — Digital advertising and technology collide this week as Internet Week New York (IWNY) kicks off its 6th year exploring how new media has touched virtually every aspect of business, from food to fashion to healthcare and education.

Even if you’re not a techie, there are plenty of reasons to attend this year’s festivities.

The New York City Mayor’s Office of Media and Entertainment launched Internet Week back in 2008 as a celebration of the city’s reputation as the hub for the nation’s advertising, fashion and technology industries. In particular, Internet Week aims to shine a spotlight on NY-based startups to showcase their technologies and provide a venue for networking and to get a sense of the markets and competition.

“Tech is playing an increasingly stronger role at everyone’s job, even if you don’t work in technology. Everyone has to be comfortable with it at a baseline,” said Caroline Waxler, Internet Week New York festival director. “Start-ups don’t really have a lot of opportunities to get exposure to agencies and brands.”

At Internet Week, she said, “you can network in a no-pressure environment.”


The core event at Metropolitan Pavilion will also have “Start-Up City,” which will highlight new companies. Waxler said Start-Up City will be more than just the standard rows of exhibit booths typically found at conferences. This area will be more like a “co-working space and digital playground” with free coffee and popcorn, free Wi-Fi, and a furnished workplace designed by Vault49.

Taking place on May 20-27, the festival is aiming to attract more than 45,000 attendees across its 250+ events and 150+ independent event partners across the city. Don’t forget to bring your shorts as Internet Week’s footprint and duration has grown a little wider this year, extending the festivities to the Hamptons over Memorial Day weekend.

Here is a quick and dirty guide to some recommended keynotes, sessions and events this week:

Monday, May 20

  • IWNY Welcome Address @ Stage A (9:25 a.m.–9:30 a.m.): Caroline Waxler, Internet Week NY Festival Director, welcomes attendees to Internet Week NY 2013, sharing highlights of the week and an exciting preview to the days ahead.
  • OMMA Social @ Internet Week Theater (8 a.m.–5:30 p.m.): Designed to guide marketers and agency execs through the terrain of social media and how it relates to their brand. Twitter, Macy’s, Expedia, Bravo Digital and other industry innovators will share secrets for connecting with and activating consumers via social media.
  • Keynote: Lauren Zalanick, NBC Universal @ Stage B (9:40 a.m.-10:10 a.m.): In Conversation With Jason Hirschhorn (The REDEF Group). Zalaznick is media and entertainment’s “triple threat,” having created and monetized film, television, and now digital content. Media REDefined’s Hirschhorn will talk to Lauren about her plans and vision leading the “Department of Transformation” known as NBCUniversal’s newly formed Media Innovation and Cross Company Initiatives division.
  • Keynote: Pete Cashmore, Mashable @ Stage A (1:30 p.m.-1:50 p.m.): Pete Cashmore, Mashable’s founder and CEO, in conversation with Robyn Peterson, Mashable’s chief technology officer, about the importance of technology to a modern media company.
  • Official IWNY HQ Opening Party @ Metropolitan Pavilion (7:30 p.m.-10:30 p.m.): This year’s Opening Party is being curated in collaboration with Refinery 29 and Grandlife and features performances from The Juan Maclean (DFA Records), Benji B (BBC Radio 1 / Deviation UK) , Brendan Fallis, and HITS. The only way into this networking extravaganza of VIP’s and industry luminaries is with an Insider or VIP Pass.

Tuesday, May 21

  • Social Advertising: Sharing and Powering Relevant Conversations @ Stage B (10:15 a.m.-11 a.m.): The rise of social media platforms like Facebook and Twitter have made it even easier for us to connect, discover and share news that matters most to us. It has also provided brands and advertisers an opportunity to engage with users on a more personal, emotional level by creating content that users want to read and share. Join Jon Steinberg, President & COO, BuzzFeed, on this panel, as he shares how social advertising is shaping the new digital landscape and how creating the right content can turn users into brand advocates, super sharers, and increase purchase intent.
  • Keynote: Andrew Ross Sorkin, The New York Times @ Stage B (10:30 a.m.-11 a.m.): “When Everybody’s a Reporter, What’s a Reporter to Do?”
  • The Entertainment Factor: Content that Sells @ Stage A (11:30 a.m.-12:05 p.m.): Over the past few years, brands have been encouraged to become media outlets, generating ongoing content in an authentic voice. But has this really impacted the bottom line? In this panel, we’ll discuss the type of content that results in the highest forms of engagement. Speakers: Farryn Weiner, Director of Social Media, Michael Kors; Amber Venz, Co-founder/President, RewardStyle; Jodi Lipe, EVP of Marketing, PopSugar; and Elizabeth Canon, Founder, Fashion’s Collective (moderator)
  • Multiple Devices, One Person: The Future of Cross-Device Advertising @ Stage B (5 p.m.-5:25 p.m.): A panel of experts discusses the future of cross-device advertising and best practices in meeting today’s consumer where they live.

Wednesday, May 22

  • Made In NY Panel @ Stage A (9 a.m.-9:50 a.m.): Rachel Sterne Haot (Chief Digital Officer, City of New York) moderates this panel of top Made in NY tech innovators. They’ll talk about how they got their start, why NYC, valuable tips and advice they’ve picked up, and the future of NYC tech.
  • Multiscreen: Getting It Right @ Stage B (9:05 a.m.-9:25 a.m.): What do you need to know to succeed in today’s multiscreen world? Some of the industry’s smartest thinkers talk about reaching content and commerce goals across multiple devices. Panelists: Maya Baratz, Head of New Products, ABC News; Fred Bucher, GVP, Marketing, Time Warner Cable Media; and Alison Moore, EVP/GM, DailyCandy.
  • Keynote: Christian Oestlien, Google @ Stage B (1:30 p.m.-2:10 p.m.): Oestlien (Head of Social Advertising Products, Google) shares his vision of new advertising technologies that place people at the center of the Web experience and create better ways to engage customers.

Thursday, May 23

  • OMMA Data-Driven Marketing @ Internet Week Theater (8 a.m.-5:30 p.m.): OMMA DDM will show how major companies utilize data to best implement online targeting techniques. Keynotes, research presentations, case studies and panel discussions will cover the latest trends and new ideas on Big Data. Learn from 1-800-FLOWERS.COM, PepsiCo, MindShare, Citigroup and more. More info: www.mediapost.com/ommaddm.
  • Nielsen Presents “Food for Thought” Best Practices for Emerging Online Advertising” @ Classroom (10 a.m.-10:50 a.m.): Emerging online advertising tactics, such as social media, mobile, video, and native advertising, are new ways for marketers to reach their audiences and impact their opinions. However, the picture becomes fuzzy when it comes time to determine the ROI of these new tactics. At the end of the day, marketers need to measure the branding impact of these tactics – and do so consistently across mediums – in order to justify spend.
  • Power of Marketing In the Moment @ Stage A (12:30 p.m.-1:10 p.m.): As more and more consumers are heading online during big cultural moments – whether they be awards shows, large-scale sporting events or major political moments like presidential debates – social media has become a real-time echo chamber of public opinion. Looking at everything from the Oreo Super Bowl blackout ad to Justin Timberlake’s comeback at the Grammys, to the many Oscar imitators (hits and misses) – social experts at this event will explore what brands need to do to become an authentic part of the consumer conversation – and affect the bottom line. Panel Moderator: David Teicher, Associate Editor at AdAge. Featured Panel: Bonin Bough, VP Global Media and Consumer Engagement, Mondelez International;  Albert Chou, Chief Innovation Officer, Expion; and Sarah Hofstetter, President, 360i.
  • Future of Media Panel @ NYU (1 p.m.–2 p.m.): Editors, producers, and publishers from the world’s top media outlets discuss how traditional media is being affected by the rise of digital media. (NYU Arthur L. Carter Journalism Institute Television Studio, 7th floor).

Be sure to check out the full calendar of events at Internet Week New York here.





Richard L. Tso is a reporter for Adotas and an avid writer covering the intersection of technology and advertising, fashion and music. With over 12 years of experience in the Advertising, Marketing and Public Relations industries, Richard has held executive positions at global agencies and technology companies and is founder of the interactive communications firm Pseudosound Consulting LLC. A classical cellist and painter, he believes that sometimes sound carries more weight than words. He is a graduate of Stanford University.

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