NEW YORK, May 7, 2013 (ADOTAS) — Today AdStation, Adknowledge’s email channel, announced the launch of its new “Mobile Optimization Initiative,” a program giving members of the company’s advertising network free optimization of their CPA creatives in order to increase mobile conversions. AdStation testing has shown 20% – 40% increases in conversions with creatives optimized for mobile, and is now making these advances available to all advertisers in the AdStation network.
“We are thrilled to be doing this for our advertisers,” said Matt Hoggatt, General Manager of AdStation. “We’ve been running CPA ads optimized for mobile for the past several months and experiencing fantastic results throughout the testing process. We couldn’t wait to begin optimizing all of the CPA creatives for our advertising partners within the network.”
AdStation has also made it a priority throughout the process to maintain brand integrity, as well as the look and feel of the original CPA ads. The changes are mostly technical in nature and end up being indistinguishable from the original creatives to end consumers. These new optimized creatives have been assembled and tested in-house by AdStation’s award-winning design team, and were optimized to display equally well on tablets and mobile devices. And because the ads are entirely new, they are free of fingerprinting issues that plague traditional online advertising, something that has caused deliverability issues for many networks.
“AdStation is happy to do this for its advertisers,” Hoggatt said. “If optimizing their ads for mobile makes them more money, that benefits AdStation, as well. Our team works hard to ensure that the original look and feel of the ads don’t change, keeping everyone happy. It’s a total win-win.”
AdStation mobile optimization revolutionizes current landing pages with complementary solutions promising increased conversions, better user experience, improved call-to-click button utilization, the ability to fill out lead generation forms without zoom capabilities, simpler content navigation, and more.
For more information about the Mobile Optimization Initiative or to sign up for the AdStation Advertiser Network, visit http://www.adstation.com/asl01/
AdStation, Adknowledge’s email network channel, is the leader in email advertising and data monetization. Featuring a response-based targeting system that processes 20 billion calculations a day to match offers to precisely targeted consumers, AdStation delivers industry-leading yields on a fully outsourced or strategically integrated basis via a comprehensive performance advertising solution, reaching more than 400 million unique users. Boasting real-time statistics, targeting driven deliverability and custom creatives, AdStation maintains consistently high-quality conversions resulting in industry leading ROI. For more information about AdStation, visit www.adstation.com.