Larissa’s Picks to Click: Native Advertising, The Babe in his Jockeys, Louis C.K.


ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.

Finals are over and now my brain has turned to mush. Summer is calling my name!

  • Mashable examines native advertising and asks: Is it just a synonym for good advertising?  Results show native ads have increased purchase intent over banner ads by 18%.
  • The Great Bambino is making his debut in Jockey’s latest underwear ad, reminding men to be manly.  The brand is looking to support everyday athletes through its online and print ads (via AdWeek).
  • Louis C.K. (pictured) might be a comedian, but he sure does know a thing or two about online marketing.  Digiday examines Louie’s approaches and what brands can learn from them.


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