ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link.
If you’re crouched in the fetal position under your desk at work right now with a pounding headache and a stomach full of tequila and nachos, then you had a very successful Cinco de Mayo and with that, I salute you.
- AdExchanger takes a look at Kinetic Social’s $8 million plans for ad optimization for many large social media sites.
- We already know consumers have short attention spans. But MediaPost examines the latest survey stating that viewers look at native ads for an average of 1 second. However, native ads did get greater views than editorial due to their creativity and original content.
- Coca-Cola introduces the “Slender Vender” (pictured) in its latest video promotion for Diet Coke. The Slender Vender can be found anywhere from the park to your hairdresser to the gym (via Mashable).